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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    No one can predict what is going to go viral before it goes viral - just make sure you learn from it and improve. But rather than looking at the link targets, learn what has worked best for them and how to make content that if promoted well it can...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can read my previous posts about Panda to learn more about what I’m referring to. That’s where I analyze the site over time from a number of viewpoints. And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    What Can You Learn From It? "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Next is the area of the cover that shows the reader it contains content on improving your...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Learn from the data and attribute your budgets correctly. Recency: based on time stamps, which assigns credit based on length of time passed. You may also need a full-time "tag manager" role. However, he was replaced by a well-known advocate in the...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 12, learn with Google in this dedicated all-day “classroom” with four sessions hosted by Google and featuring its employees. Open to all attendees, including Networking+ pass holders, learn and chat directly with Google in the Learn with...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    What Can Brands Learn From This Campaign? Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. While the ATM, or Automated Thanking Machine, addressed long-time customers by...