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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    I strongly believe that marketers can always learn something from one another – whether it be a new insight, trend, or tip. Search marketers could learn a thing or two from social gurus, too. During that same time, Facebook, the world’s largest...

  2. The secrets of successful energy trading firms

    The only lesson we learn from history, is that we never learn the lessons of history," noted Haywood. We developed average price options, which were unknown at the time, but they fit the market. Traders, a lot of the time, had the ability to decide...

  3. 3 Building Blocks for Content and Search Marketing Success

    People want to be made to feel relevant, they want to understand and learn before they buy. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and...

  4. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across...