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  1. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    As you interpret the data, keep in mind the question is not specific to whether the respondent’s company is going to increase investment, rather, what the respondent as a marketing and ad executive believed is on the horizon for businesses and...

  2. Which Metric Would You Measure if You Could Choose Only One?

    For example, Return will be based LTV (life time value) measured on a 5-year horizon, a definition that will make almost any marketing tactic into a positive ROI endeavor. In data-driven companies, this team will measure a long list of KPIs to make...

  3. How to Focus Your PPC Analysis & Optimization

    You’ll at least have a compass, and a horizon to follow. Call time Time on site of new visits of return visits give up beer during this time. This will significantly decrease the time required to determine a plan of action to improve the...

  4. SOPA, PIPA On Hold, But a New Threat on Horizon

    Some actual, verifiable idea of just how rampant the problem really is would go a long way after this time and money-wasting debacle. Nevada Senator Harry Reid has postponed the Protect I.P.vote, while House Judiciary Committee Chairman Lamar Smith...

  5. B2B Search Engine Marketing: Goals for 2011

    Mobile Marketing on the Horizon With the New Year finally upon us, it's time to start focusing on those goals and objectives we promised as 2011 budgets were approved. But similar to our resolutions for eating healthier and getting back to the gym...