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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. At the same time, the need for an online presence has never been stronger...

  3. Google Updates Android Search App; Teases New iPhone/iPad Search App

    Real-time sports and flight updates, no 15 min delay Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also has revealed plans for a new version of the Google Search app for iPhone and iPad users.

  4. Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

    The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the...

  5. 12 Questions to Separate Social Media Experts From Pretenders

    What is a flight? Social media takes time. Lots of time. Everyone has a portfolio; but by the time things get published, editors and copy supervisors have often spent as much time rewriting as the writer invested in the first place (if you want an...

  6. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    Flights: “Is my flight on time? Sometimes you just quickly want to check flight status, but it’s easier said than done when you're dealing with multiple legs of the flight and multiple airlines. Google has launched a new feature designed to make it...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Make sure to announce news on Twitter at same time as other company news channels. A plus for brands and marketers investing time...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  9. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    One additional announcement concerned Flight Search optimization for tablet users. To my knowledge, there has been no official confirmation the EMD update came out at the time of Cutts’ tweet. Local Other Ranking Components”] We improved our web...