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  1. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. When was the last time you used a single-word search term to find what you were looking...

  2. PPC Management: Your Past, Present & Future

    Unfortunately, this element of campaign management is often most neglected. Managing pay-per-click (PPC) campaigns is like time travel. This means that PPC managers shouldn't have their feet grounded too firmly in any one place or space of time.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    One emerging element of technical SEO is the creation of open data sets or APIs. Now ask yourself how paid media can support each element. With the business model and process elements covered, now is the time plan out how to succeed in search and...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. One of the fastest growing trends currently in digital marketing is real-time bidding. Every year the average growth of the real-time bidding market is hitting between 50 and 80...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. Numerous case studies show that many people will initiate their consideration...

  6. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    But there's one element of the program that I haven't yet mentioned that I believe is making all the difference. So the challenge for marketing our solutions to people who want them is, how do we give our customers a good feeling right away if our...