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  1. 3 Ways to Form More Integrated Social and SEO Teams

    While sharing the details of your data reporting across these teams will be a more time-consuming task, doing so will help to reveal the areas in need of the most collaboration. If you take the time to follow these specific tips and keep each other...

  2. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Some functionality has been lost, but there are lots of new features, so if...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour through the agenda, helping attendees map out a schedule that meets their content-consuming goals. No matter if it’s your first or 50th time to one of...

  5. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.