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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Play Services Is Getting Real-Time And Turn-Based Multiplayer, Invitations, In-Game Chat, Lobbies, Leaderboards, And Achievements! Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to...

  3. Driving Consumer Insights With Mobile Analytics

    You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them out over time to see what works for you. Increasingly, your audience is spending time interacting with your...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those highly converting keywords prospects are using at different stages of the buying cycle. Based on the topic of this article, the quick answer is...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.