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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. But digital marketers can expect to see views being added as a benchmark for success in 2014.

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Comparatively, beauty brand video searches and views on YouTube, however, remain flat regardless of time of day. For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    In 2012, it took 57 views to generate one share, in 2013, it took 31 views.of the top 10 most shared Super Bowl ads of all time are movie trailers - ("Fast 5", "Fast and Furious 6", and "Star Trek Into Darkness").of the top 20 most shared ads from...

  5. The Pros and Cons of Big Data Democratization

    While it’s easy to preach one democratic approach over the other, the reality is that extremely conservative or liberal views rarely fit in the context of data democratization. If I sound a little bleak it’s because this statement has been shared...

  6. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    The video in question was removed from the law firm's YouTube channel, but remains live on Definitive Television's channel, where it has over a quarter of a million views. It's no wonder they would want to dissociate their law firm from the video...