Zappos has offered this as well for a long time now. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.
It's time to shed a little clarity on the subject in a simple format. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest...
Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all the way back to 2004. Derived from Google’s Knowledge Graph, the data is featured in Google Trends...
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
It isn't the first time that Canadian Google users have their own special logo. While Google is celebrating with one of its Doodle 4 Google winners in the U.S. Canadian Google users are instead seeing a Google Doodle celebrating the 140th...
So while you were spending all that time concentrating on your content marketing, what were you doing about making sure you met the rest of the 200+ points on the algorithm? Are you showing Google no one is at the helm while you spend all your time...
If a user is near your physical stores, then time of day might be crucial to their chances of coming to the store. Crucially for this discussion we can talk about Time of Day, Location and Device. The same applies to time of day and location.
This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put...
Having an interest in astronomy, a day where I can observe the things I study on my own time would satisfy me. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Ad creative would then focus on an offline call to action relevant to the various brick and...
If you launch a piece of content at the wrong time, your story just might not get noticed. Once you understand what's happening in the year ahead, you can plan where to invest your time, resources, and energy.
The downside to creating these dynamic pages is the time associated with setting up the 1 on 1 communications. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector.
While Google is still the huge powerhouse when it comes to search market share in the US, Microsoft / Bing is definitely making its presence known with a nearly 2 percent increase from this time last year.
So now that you've got your head around the various languages shown, it's time to actually consider the data here. This report shows us how many visits and the on page interaction that has been seen for different languages.
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. These metrics have withstood the test of time, and in cases where assessing actual sales is...
The next sprint, she said, would be all about delighting Yahoo users with new features, “making continuous improvements and adjustments over time,” and that Yahoo’s products will be releasing with small changes much more frequently.
They have also added real-time ad previews, so advertisers can see how their ad will appear right as they create it. Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction...
In SEO, like in any other practice, actions happen all the time and they affect your SEO campaigns in multitudes of ways. Upon analyzing the possible outcomes of these three plans you decide to first revisit the on-page SEO work you've done for...
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
It is then time to hand over to the design, SEO, and usability project team. Ensure your site speed and response time is rapid. Organize your content – date, time, geography, location, topic, and target audience.
