Know Thy User There’s a myth that failed content can be blamed on brands only conveying what they want, and conversely, that successful content is accomplished solely by intuiting what audiences want to hear.
Thou Shalt Not Misuse thy Neighbor’s Personal Information. Thou Shalt Not Overwhelm thy Stakeholders With Meaningless Data. Honour thy Online and Offline Data Equally. Remember thy Metrics web” in favor of “integrated”.
Who Know thy audience. In 2011, there was a cleansing of sort in the social bookmarking/sharing world. Some of the larger social news sites over the past four years (e.g. Mixx and Yahoo Buzz) were retired and another (Digg) was on a serious decline.
But first, know thyself and know thy audience: Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet. In the old days (old = a couple of weeks ago) search results...
This leads into my next topic of discussion, knowing thy PR team. Online brand awareness can be influenced by many online mediums including: Online reviews (CNET, Techcrunch, etc. Display advertisements
The Best Links Come from Knowing Thy Self SEW EXPERTS: PROMOTION Begins Multi-Channel Promotion Posted by Nathania Johnson Jun 5, 2009 Last night, those of you tolerating watching 'So You Think You Can Dance' were shown the very first broadcast...
Do you question your existence? Do you ask yourself questions like: Why am I doing what I do everyday? Could I be doing more or doing better? Do I like what I'm doing? Do I like the things I tell myself I like?
Leave thy comments below. In the ongoing chess match for social media dominance, Facebook just made a move that is akin to saying "Check. Today, they launched Facebook Open Stream API. This means developers can create apps based on the live feeds...
As always, "Know Thy Consumer" is a good mantra to live by. Besides knowing your customers, it's also important to "Know Thy Enemy. It's more important than ever to research opportunities and adapt local search into your overall media mix.
Know Thy Travel Audience In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. It's just something I can't seem to get away from -- and I attribute...
This is extremely exciting times for our industry – I am eager to watch this unfold and hope that MSN can use some of the valuable Yahoo features to complement some of the good work thy put into adCenter and display.
Search: Thy Name Is Google' Last week, MediaPost reported on an Outsell report, "How Information Providers Can Keep Pace With User Demands For Time-Saving Solutions," which showed Google increasing its market share dominance but also reportedly...
Search: Thy Name Is Google' Part 1 of this roundup is A Real Estate Vertical Search Roundup. Move.com Late last month, Homestore re-branded under the URL Move.com. The new site is positioned as a real-estate vertical "search engine" for all things...
Thy Name Is Google' Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately: From The SEW Blog. Schmidt: Google Still A Tech Company Despite The Billboards
Last week, MediaPost reported on an Outsell report, "How Information Providers Can Keep Pace With User Demands For Time-Saving Solutions," which showed Google increasing its market share dominance but also reportedly increasing dissatisfaction...
