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  1. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Tweets of Wisdom: Understand thy Chat Environment Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest social media...

  2. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Who Know thy audience. In 2011, there was a cleansing of sort in the social bookmarking/sharing world. Some of the larger social news sites over the past four years (e.g. Mixx and Yahoo Buzz) were retired and another (Digg) was on a serious decline.

  3. Facebook Launches Open Stream API

    Leave thy comments below. In the ongoing chess match for social media dominance, Facebook just made a move that is akin to saying "Check. Today, they launched Facebook Open Stream API. This means developers can create apps based on the live feeds...

  4. The Local Advertiser of Today and Tomorrow

    As always, "Know Thy Consumer" is a good mantra to live by. Besides knowing your customers, it's also important to "Know Thy Enemy. It's more important than ever to research opportunities and adapt local search into your overall media mix.

  5. Travel Search 2.0 -- Know Your Audience

    Know Thy Travel Audience In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. It's just something I can't seem to get away from -- and I attribute...