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  1. Right to Be Forgotten: Google Refreshes Stats

    We received a request from a crime victim to remove three links that discuss the crime, which occurred decades ago. A financial professional asked us to remove more than 10 links to pages reporting on his arrest and conviction for financial crimes.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Quality inbound links In this post, we’ll talk about three key components of content performance marketing, where you’re not just creatingquality content, but also anticipating demand, optimizing content, and most importantly, measuring it.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review links built Review not only the links acquired, but also keep a check on: The number of home page links vs.deep links minutes Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Does it have inbound links? It's difficult to get links into deep pages on your site naturally, so you want to think long and hard about deleting content with links. You can run a crawl to find three different content trouble spots, including thin...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). Here are three killer, but often overlooked, questions that will maximize the...