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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    For example, sites that trick users into clicking affiliate links, blended ads, low-quality supplemental content, etc. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid...

  3. Right to Be Forgotten: Google Refreshes Stats

    We received a request from a crime victim to remove three links that discuss the crime, which occurred decades ago. A financial professional asked us to remove more than 10 links to pages reporting on his arrest and conviction for financial crimes.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Quality inbound links In this post, we’ll talk about three key components of content performance marketing, where you’re not just creatingquality content, but also anticipating demand, optimizing content, and most importantly, measuring it.

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review links built Review not only the links acquired, but also keep a check on: The number of home page links vs.deep links minutes Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...