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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Less might be more on Facebook: Brands that post one or two times per day see 19 percent higher interaction rates than those who post three or more times per day. Today’s community manager can double as a magazine editor by day and DJ by night...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    How your different variations are doing from day-to-day or week-to-week. So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    A huge timesaver for me has been changing to a "surgery hours" model for email; this means only checking and responding to email three times each day. It’s important to stay up to date when you work in search and every SEO should be spending some...

  5. How to Create a Social Media Editorial Calendar

    Planning: Big picture first, start at the year, month, week and day. Break it down month-by-month, then week-by-week to day-by-day and even hour by hour for the uber advanced. For example, in the first three months you might map out to produce 40...