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Three Click Rule

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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Every marketing organization will have three key areas of impact, Muret said:

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: Most brands do not have huge teams of people working on email; rather, it's usually two...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    And ecology has a rule that permaculture teacher Toby Hemenway calls, “Tell me three times. So my sense of balance and my bank balance are both more robust thanks to the “tell me three times” rule. Which brings me to the point of this article: the...

  4. How To Use HTML Meta Tags

    This is only a rule of thumb, not a definite “best practice” anymore. The “description” meta tag helps websites in three important ways: Description” helps with click through rates to your site: Writing a good description not only helps keep Google...

  5. Media Attribution: How to Start Optimizing Your Media Allocations

    This step is often where marketers get bogged down, because there are many models from which to choose, including first or last click, even distribution, or “time decay” (the closer to the conversion event the touch happens, the greater the...