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  1. 12 Questions to Separate Social Media Experts From Pretenders

    How well does this candidate understand, and work with, the various threads of conversation? Social media takes time. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Essentially, you get to avoid the endless email threads that get off topic. Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many years to come, but...

  3. Link Prospector's Guide to the InAnchor Search Operator

    In my testing the SERPs weren't necessarily better than looking for links pages and analyzing frequently-cited documents, but it did provide a good place to start "pulling threads. At the prompting of a colleague I recently began experimenting with...

  4. Google Introduces New Pagination Tags, Pushes ‘View-All’ Pages

    The rel="next" and rel="prev" tags are useful for highlighting relationships on a series of related articles, product categories, multi-part forum threads, or comment pages. Google has introduced two new link elements to show Google the schematic...

  5. Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

    These complaints happen every day, actually; stop by the Google Webmaster Forum and pick one of the dozens threads accusing Google of arbitrarily penalizing or deindexing a site. Scottish bazillionaire Brian Souter made headlines this week when he...