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  1. Green is the colour of choice for BNP Paribas in France

    On Twitter, BNPP started the ‘Fil des experts' thread, searchable via the hashtag #FDEbourse, where six financial specialists tweet advice on investing and market news. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond...

  2. The Role of #Hashtags in Social Media and Search

    I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual physical attendees. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising...