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  1. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. Universal Thoughts on Local Search" covered the importance of maintaining strong local feeds for brick-and-mortar locations in...

  2. SearchDay | Canaries in the SEM Coal Mine

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? Links pages' on websites Oct 31, 2008 Here's 2...

  3. SearchDay | Google OS Arrives, In the Form of a Browser

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. In his new book, SES keynote speaker Dan Heath shares some thoughts that...

  4. SearchDay: There's No Secret Recipe to SEO

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Leveraging Social Media to Educate SEM.EDU There's been lots of hype...

  5. SearchDay: The Evolution of SEO

    Google Knols Best SEM CROSSFIRE If you need some lift, start dropping pages into Google Knol and Google pages. Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get...

  6. SearchDay: Awesome Ad Groups: Small is Good

    Look Out PageRank, There's a New Algorithm in Town SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns.

  7. SearchDay: Do Social Networks Bring Out the Animal in Us?

    Kevin Ryan visits SEM Crossfire to add his thoughts on the flawed promise of social networking bringing human communities together. SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEMThe surreal nature of the...