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Thought Process

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. There is nothing wrong with being a focused, specific boutique agency, but don’t say...

  2. SEO Is No One-Trick Pony

    A good illustration of the process, was developed by Aleyda Solis on Moz, but there are certainly more components that go into an in-depth competitive analysis. I’ve certainly read my fair share of wonderful columns detailing individual tactics...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    During this process you may find that there are already plans to produce content that might be suitable for attracting the kinds of links you are targeting. Now, granted for most folks this is an oversimplification, but for the purposes of this...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Just make sure you set up a process to measure your content objectives at each stage of the...

  6. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. Complete the process and you will be left with a much clearer...

  7. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. Providing strategic vision is what changes a campaign manager to a thought leader. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside...