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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The root cause analysis process tries to find the source of an issue, as opposed to simply addressing the symptoms. Below is the list of questions we asked ourselves during this discovery process. Another name for this process is root cause...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    This can be one of the most difficult aspects of the SMI process. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. In addition to understanding both SEO and the...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. For example, a B2B marketer could nurture leads by providing this audience...

  5. A Simple Test to Guide Every UX Design Decision

    During the design process, the tendency is to add more features, controls, or content than a screen really needs. We go to all the trouble to create user personas and conduct task analyses, but it seems few designers really know how to apply those...