The suggestions here give you places you can start to look to help lift manual actions applied by Google, but don't cover everything you might encounter during the process. They can not only find the issues, but also lock your site down from others...
Let's explore the process of outreach along with tips and best practices for getting the media's attention. If you're experienced with the process of link building or sales prospecting, this will seem very familiar.
Change the Way You Frame the Content Creation Process A recent study covered in the Journal of Science found that, although scientists knew human's DNA differed very little from one person to the next, we're actually even more alike than previously...
About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. Rather than stepping into the usual SEO process, this one began by...
The process was pretty straight forward and certainly one that can be replicated across different verticals: I also thought back to a few recent crowdsourced pieces that I participated in, ones where the outreach email listed other contributors.
When we started our diagnostic process for this website, we initially thought that visitors weren't even arriving at our lead form page. To narrow down the focus to only one source of traffic, you can follow the two-step process below.
Brands need to interject science into their creative process to produce compelling content, which will drive higher engagement, click-through rates, and revenue. However, when we gave it deeper thought, we were reminded that user behavior on...
SEO is the on-going process of discovering and uncovering highly converting unbranded keyword phrases that are driving organic search traffic and conversion – then taking action across the web presence to improve upon impact and create new impact.
The "OK Google" search prompt we heard about at I/O isn't available yet, so we still have that extra click in the process. When editing this article, I had a question about punctuation, so I thought I'd ask Google.
A badass link builder knows that the process of link building can be explained in just two steps: A few years ago, link builders never gave that kind of stuff a second thought – it's just how things worked.
Give them the same attention and process you would give someone local. Example: Too many times I have spoken with someone of a different culture and thought they were being short with me through email.
Again, in retrospect these are all head-smackingly simple changes, but we never would of thought about them had we not physically watched users go through the process. The final head smacking moment came while watching users go through the checkout...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools. The website was fine throughout the process, and my hope is that my contact is out of the woods Penguin-wise.
However, giving new outreachers the opportunity to learn from their failures in an iterative process will teach them how to bounce back quickly. Outreach is a very personal learning process – it is impossible to prepare someone for every single...
The best tool to automate the broken link discovery process is the Broken Link Finder. Rather than featuring a single expert or thought leader, you want to feature dozens, like here and here. Who are the thought leaders, influencers, experts, or...
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. So, the thought leaders in SEO were right, "content is king", and it probably...
We partnered with well-regarded Pulitzer Prize-winning investigative journalists to develop expose pieces on the asbestos industry and landed some impactful links in the process. The science fiction writer, A.E.van Vogt first coined the term...
Yes, it may be a lot of work at times, as this is a different process than sending 100 emails offering $50 for a link or filling out 9,000 contact us forms. JT: I would say that it is a long-term strategy and should not be thought of as the same as...
If you are starting this process within your own company, start with the sales team. Did you run into any bloggers or thought leaders that we can engage with for guest blog posts or cross-marketing initiatives?
