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Thought Process

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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Just make sure you set up a process to measure your content objectives at each stage of the...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. Complete the process and you will be left with a much clearer...

  3. Google Must 'Forget' Unfavorable Search Results in Europe

    When asked about how they would process removals and when it will take effect, a Google spokesperson stated, "The ruling has significant implications for how we handle takedown requests. As soon as we have thought through exactly how this will work...

  4. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. Providing strategic vision is what changes a campaign manager to a thought leader. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The root cause analysis process tries to find the source of an issue, as opposed to simply addressing the symptoms. Below is the list of questions we asked ourselves during this discovery process. Another name for this process is root cause...