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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Providing website visitors with free whitepapers and e-books not only allows you to generate leads, but also assists in positioning your organization as a thought leader in its respective industry. To emphasize this disconnect, according to Sunil...

  2. PPC Management: Your Past, Present & Future

    Providing strategic vision is what changes a campaign manager to a thought leader. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    It's setting your company up to be a thought leader in your space. In fact, by rushing out poorly thought out/constructed content, all you'll guarantee is that no one will read it or share it, and that's not going to lead to the conversions you'd...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Google is definitely the leader in search, and has the head start on contextual search. Many people thought it was a mistake when Yahoo got out of the search game under former CEO Carol Bartz. Marissa Mayer, CEO of Yahoo, has been commenting a lot...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Not only are surveys routinely linked to, but they offer branding opportunities and place your company as a thought leader within your industry. Solving problems for free can result in branding opportunities, foster positive relationships, boost...

  6. Driving Consumer Insights With Mobile Analytics

    The leader in cross device tracking & analytics for mobile is a company called Drawbrid.ge ‐ worth checking out. AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps...