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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research.

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can have one great national idea, think of how you can spin it into lots of local angles. Think about what great content looks like; it's not just about publishing a piece of content that links to you from a strong domain (advertorials and...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. The overview gives you a great snapshot of the people coming to your...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Content marketing is a great way to perpetuate these valuable recommendations. Here are some examples of great content that would educate your customers. Video: Whether they are in response to frequently asked questions or how-to tutorials, videos...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The idea is you open your favorite magazine (in my case "Men's Health") and record in...

  6. What is SEM? Depends on Who You Ask

    Another 20 percent confuse it with SEO and the last 5 percent has absolutely no idea. I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and consultant; who added that she thought it could cover PPC and...