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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The idea is you open your favorite magazine (in my case "Men's Health") and record in...

  2. What is SEM? Depends on Who You Ask

    Another 20 percent confuse it with SEO and the last 5 percent has absolutely no idea. I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and consultant; who added that she thought it could cover PPC and...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    You only need to observe a few users to get an idea of their perspective. All of those folks who thought they knew their users' problem were dead wrong. One of the keys to a great design is being able to embed knowledge into the product instead of...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    It is a similar idea to Google’s Hummingbird algorithm, which launched last year Many people thought it was a mistake when Yahoo got out of the search game under former CEO Carol Bartz. But even if they create a great contextual search product...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    She thought that her small blog was being validated, when in fact it was being targeted. In essence, it was a big deal when a high-profile website thought your content was awesome enough or that you were important enough that they would republish...