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  1. Beneficial ownership of assets under scrutiny in divorce

    When a court order lands requiring the disclosure of great swathes of confidential, commercially sensitive information, a frantic rush ensues which usually results in two lines of thought, both of which are wrong: the first will be that it is...

  2. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Remind them that past efforts of yours have yielded the desired results and help them recall the thought and care that you put into creating the strategy for them. Do allow them to save face, by agreeing either that it should work that way or that...

  3. Nigel Wilson: industry must take lead in shaping new products

    We thought active engagement was the best solution… because they [regulators] are nervous. Engagement with policy-makers vital, says L we have to get involved," he said. Wilson also said the tenets of behavioural economics should be applied by the...

  4. "Europeans are the problem" in CCP oversight standoff

    In 2007 we voluntarily put in place skin in the game because we thought profit-making CCPs should have capital at risk in the waterfall structure. The European Commission’s (EC) refusal to recognise rules for US central counterparties (CCPs) as...

  5. Netting problems will restrict pension funds, FCMs warn

    There is not enough certainty in Erisa to get us to the level of comfort most people have thought necessary under Basel III. Lawyers struggle to remember cases in which a pension fund has defaulted on its swaps, but this hypothetical question is...

  6. UBS stays firm despite commodities downturn

    They can no longer invest in single commodity swaps and many thought they would have to consider reverting to broad-based Ucits-compliant commodity indexes, which would significantly alter their investment mandates.

  7. Citadel ‘nervous’ about lack of Sef competition

    The Commodity Futures Trading Commission (CFTC) met on October 8 to discuss the introduction of central clearing requirements for non-deliverable forwards (NDFs) – a step the regulator is thought to be planning for some point in 2015.

  8. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I thought it would be important to list some of them below so you can better understand what I’m referring to. In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important.

  9. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  10. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  11. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  12. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The steps here are simple, although successful execution generally takes time and thought. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every...

  13. SEO Is No One-Trick Pony

    This is great for the agencies who have clients who are unwilling (unable) to commit the time necessary to write compelling "thought leadership pieces," but may have time to contribute a few paragraphs.