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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  3. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The steps here are simple, although successful execution generally takes time and thought. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every...

  5. SEO Is No One-Trick Pony

    This is great for the agencies who have clients who are unwilling (unable) to commit the time necessary to write compelling "thought leadership pieces," but may have time to contribute a few paragraphs.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. Typically (although not always), the kind of content that attracts links is content that solves problems, provides some utility, or provides...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    lifestyle, scientific, thought-provoking) How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That's why Groupon started looking at referrals they thought might be lumped with direct traffic reports in the absence of true data. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies...

  9. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The organization thought it would be useful to give site visitors some visual distinction as to what requires registration. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel...