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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The presentations over the entire three days struck chords with attendees, with some remarking that it was a "captivating" event, and others commenting that it was "truly thought-provoking. The inaugural ClickZ Live New York kicked off with a bang...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    It's setting your company up to be a thought leader in your space. In fact, by rushing out poorly thought out/constructed content, all you'll guarantee is that no one will read it or share it, and that's not going to lead to the conversions you'd...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Support thought leadership. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    All of those folks who thought they knew their users' problem were dead wrong. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.