Last week brought a barrage of announcements from Google I/O. Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability...
Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos. The logo designation is part of the Organization markup within schema.org.
Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant, speaker and blogger. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...
Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Page has a rare vocal cord nerve condition and has not made many public appearances because of it.
Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar. This means you will be allowed to directly engage with your Facebook friends right from the search...
Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding...
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives.
As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On...
It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments. Now Google Analytics has announced a new addition to...
Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs). No longer will you always see 10 results in your search results.
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. In 2011, they launched the Page Speed reports and tools to help site owners speed up how...
Separate from Bing's social sidebar efforts, the folks over at Bing have added a "Pin it" button to the Bing Images search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest...
Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media reporting.
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...
People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was...
Do you measure bounces or a bounce rate for visitors to your website? Do you consider the metric good or bad? Your answer should truthfully be, "it depends. What is a Bounce? What is Bounce Rate? A bounce, by definition, is a visitor who arrives on...
SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly to Google+, where your identity has been verified.
A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure around internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the...
