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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  2. Native Advertising for Small Business: The Missing Link?

    An unpromoted post will — at best — reach a tiny percentage of a brand’s followers. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a...

  3. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. How often should you post? There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    In my last post, I explained how mobile traffic could be impacting your Panda situation. Post-Recovery Checks to Ensure the Surge Remains Then dig into the content receiving the most traffic post-Panda recovery to ensure all is OK.

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.