Post Publication A public relations strategy is a big part of successful search campaigns. You can also use tools like LinkedIn and search for "editorial" or "columnist" within the publication's list of employees.
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than...
Buy every blog post offer that is emailed to you. His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses?
For this post, I’ll be covering how to build great links from local authorities – which time and time again has proven to require human creativity and leveraging relationships. Pete at Moz wrote a fantastic post about the effect of SERP crowding...
Jack Allen of iProspect contributed to this post. But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration.
In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. Google called out two specific areas in their blog...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. I'll compile all of this for a post that should be live on SEW on June 11th, so if you could get...
She'll be able to text, email, and post to Google+ simply by speaking and gazing at her surroundings as she goes about her day, more efficiently than if she had a real human assistant in tow. A Glimpse of the Future of Predictive Search
Social media is the place to post and promote events (before, during and after), whether they are for B2C or B2B purposes. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing...
Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking: As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search?
Post Penguin Wasteland It means a commitment, but you can use Compete.com to find out the average traffic you can generate to your post, and how valuable that exposure is to you. Being a contributing author, with a recurring content profile on a...
In a recent post on Search Engine Watch, Allison Peltz of Rosetta showed how some brands were taking advantage of creativity in Vine for marketing. And Greg Jarboe gives tips as well on how to use the feature here on Search Engine Watch.
The result is a rather large piece of real estate that includes your follower count and a link with image to your latest post. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on...
Now, post Penguin 2.0 launch, even though there's sufficient evidence to support limited panic, we actually find the majority of folks managed to survive the challenges of Penguin and in fact see little or no impact.
We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests," Yandex said in a company blog post. Yandex has now rolled out their second-generation...
Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” the site notes in a blog post announcing the news.
The blog post explains this bid rule as "Automatically tries to get your ads to the top of the page, or onto the first page of search results. The explanation provided by Google in this blog post specifically calls out altering your bid for the top...
Elsewhere on the antitrust front, Google's business in Canada is also about to face a formal inquiry from Canada's Competition Bureau, the Financial Post reported May 17. The FTC previously mounted an investigation into whether Google was using its...
Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google's playbook. Categories are often misused or abused with contributors creating a new category every time they write a new post, which...
