Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. These factors include modern design and content, usability and conversion, and...
A lot of marketers wonder whether they should post videos on Pinterest. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social...
For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Join the after hours Facebook party: Brand posts published between 8 p...
It is easy to check to see if they do, with a search query such as: [site:nytimes.com "guest post"] (without the []): In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you just have to go about it the...
In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.
The Content Rules Easy-Peasy Blog Post Template So for our “yoga for new moms” example, the posts could be about the benefits of yoga as a post-natal exercise, what specific exercises/position you can do at home, how little time it takes, how you...
For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Leverage Social Media Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings...
Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. The emerging social media landscape and use of mobile devices had an undeniable...
I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". You don't just post it to vacuum, you have to reach out, you have to find other people who are in your niche, you have to...
Users can post questions in these threads, reply to questions, write reviews, rate answers and share this content in and outside Quora. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
This perfectly illustrates two broad approaches to content production: the first approach, usually pursued individual content producers broadly states "when it comes to publishing niche content, if you post less frequently, your content will be...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Facebook tests larger photos and icons to increase...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
You could list all your social profiles, blogs and websites, post photos and videos, map places you've lived for your entire life, provide your address and contact information – all in one spot. When authorship launched, it seemed to support my...
Publishers should look for opportunities to weave more video content into their marketing channels, such as social media. Offering more video content is one key to unlocking the value of social media.
Then the social media folks can simply post the content without needing to re-read or reinvent the wheel. This system is inefficient because one person in the social media department has to read the full content and summarize it for a post.
