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  1. How to Create a Social Media Friendly Landing Page

    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that...

  2. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be...

  3. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Most of Michael Hyatt's blog posts follow a very similar structure: they contain a personal story or anecdote embedded within each leadership post. While you're still in the content creation phase, think about all the different formats and ways...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week.

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Can you create or claim social media accounts on behalf of...

  6. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. The landing page, which has since been removed, asked...

  7. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  8. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. This post follows up on that article with some thoughts on these comments and questions.