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  1. Writing Your Way to the Top of Search and Social Results

    But that does not mean a 400 well-written post can’t be successful. To gain more retweets on Twitter use the words "Free," "Retweet," or "New Blog Post" Search and social media writing - we’ve come a long way in the past 10 years.

  2. Native Advertising for Small Business: The Missing Link?

    An unpromoted post will — at best — reach a tiny percentage of a brand’s followers. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a...

  3. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. How often should you post? Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  6. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. Continuing an engaged social media presence Local businesses have been scrambling to adjust, as some deal with the fact...

  8. How to Create a Social Media Friendly Landing Page

    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that...