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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough user lists to remarket to...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    I'm not going to pull any punches with this post. While task analysis is a key component to any successful design effort, it's only the first step. Know Thy User, First With the flood of ill-trained people claiming to be user experience (UX...

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Most of Michael Hyatt's blog posts follow a very similar structure: they contain a personal story or anecdote embedded within each leadership post. While you're still in the content creation phase, think about all the different formats and ways...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week.

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    In this post, I’m first going to cover some new information I’ve learned about Panda. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis.