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  1. Are Scholarship Links Considered Unnatural by Google?

    Provided you have the budget for creating these scholarships, it can be a relatively easy way to attract links from authoritative sites. This quick search shows me link opportunities from high PR authoritative .edu pages like this: https...

  2. Your Job Is to Make Google Look Good

    The site they link to is being used as an authoritative source of information as backup for some point they are making. This post will explore why this is true, and what it means for your SEO strategy.

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