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  1. Matt Cutts on Links & How to Succeed With Content Marketing

    There are a number of elements, but let's talk about the concept that a good content marketing plan is using multiple channels for communication like social media channels, content on a brand's own site, guest posting on other authoritative sites...

  2. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    As that former employee continues to grow in the industry, the legacy content on your site becomes more authoritative. Here, the employee may keep the benefit of any AuthorRank they've built, but the snippet won't appear for the post itself.

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources A blog post: http://safesoundfamily.com/blog/five-of-the-best-locations-for-home-security-cameras/ Here, you should segment all your keyword opportunities in a spreadsheet and pair them with...

  4. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. They may not be as authoritative as larger Ivy League schools or major universities, but...

  5. Penguin 2.0 Forewarning: The Google Perspective on Links

    What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. If the New York Times accepted a guest post from you, what are the chances that...