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  1. Bing Ads Enhances "Change History" Page

    In a blog post, Bing says one of the updates is aimed at enhancing usability. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free to contend harm. Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a...

  3. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post.

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    The Washington Post said it’s important to read between the lines: From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a user.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  6. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer...