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  1. 7 Content Marketing Tips to Recover From Google Penguin

    Social Triggers offers a great example of how to make this work (PDF link). Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    No bets are hedged in the study's title, which is Understanding the Role of Search in Online Piracy (PDF). The Motion Picture Association of America (MPAA) has completed a study of online piracy and traced a lot of it to Google services.

  3. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Firms including Google, Yahoo, Facebook, Microsoft, Mozilla, Apple, and Reddit have put their names to the letter, and Yahoo has provided a copy of the letter (PDF). Several high-profile technology companies have co-signed a letter that asks...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    We also know a few more things about what Google defines as a good merchant based on Google's Search Quality Rating Guidelines (PDF), which was recently made public for the first time. It's all still pretty vague at this point, but here's what...