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  1. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. Page views and page-based metrics Measure and report on what content works best and on what page it...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, hunting down thin content, finding soft 404s, URLs with poor page speed, funky redirects, duplicate content, etc. The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page.

  4. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat plan above.

  5. SEO vs. SEM Timelines: A Medical Analogy

    Now that we turned on the SEO, we should be on the first page, right? It should also be noted that you can't simply prescribe more antibiotics (or spend more money) to speed things up. Most business owners don't understand how SEO works and, quite...