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  1. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat plan above.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Now that we turned on the SEO, we should be on the first page, right? It should also be noted that you can't simply prescribe more antibiotics (or spend more money) to speed things up. Most business owners don't understand how SEO works and, quite...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by comparing the yays and nays. Fun fact: Task completion rate is a much better measure of engagement than time on page, page...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    High quality local landing page user experience Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Best practice on-page validation factors (Local SEO) If you're still unfamiliar with structured data, get...