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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: The study, which is focused solely on Google results, found high-quality...

  2. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Summer is always a fairly slow time of year in the land of search engine optimization, but like...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. We still have Google Trends, we still have page...

  4. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. At the very least, consider creating a social media friendly landing page that presents one simple...