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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Landing Page Optimization

  2. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Once you have developed a list of targeted keywords, you must determine how...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. There’s one big opportunity for efficient content optimization that will drive more performance in the long...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. Custom 404 page for mobile users, if a page no longer exists or is improperly mapped If your desktop experience is being redesigned, or your business is transitioning to a mobile-first...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: The study, which is focused solely on Google results, found high-quality...

  6. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Summer is always a fairly slow time of year in the land of search engine optimization, but like...