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  1. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The benefits of a personalized program are pretty impressive: 67 percent of agencies have seen increases in sales due to personalization. I really think this is just the beginning of how Google will use this approach, especially as your smartphone...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. As a marketer, Adams said he would make sure his content ranked first in a non...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. From an organic search standpoint, displaying relevant...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    And not just email them: but send each one a personalized, non-pushy message. But it's got almost everything you want in an outreach email: personalized, non-pushy, and gets the person involved with your content (which makes them more likely to...