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  1. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used Google to search for more about the candidates, so the Vatican is no stranger, nor are its counterparts. While the page states that it is the official Twitter...

  2. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    An informative analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and...

  3. YouTube Live Adds Real Time Analytics, Paid Live Streaming & More

    In June, Dartmouth College and Stanford University used YouTube’s live stream platform to broadcast their commencement ceremonies. In its place, YouTube rolled out a brand-new YouTube Live browse page where users could find featured, live, and...

  4. Philosophy and Search: The Big Three Founders and the Philosophers

    Meanwhile, Page gave some personal insights at the University of Michigan commencement this year, as well as some advice to the graduates that may reflect his past philosophical reading. Another interesting fact: Filo introduced Page and Brin to...

  5. Assembling Your Landing Page Optimization Dream Team, Part 4

    QA should always be involved in the tuning process after the test plan has been implemented (and before the changes are moved to your live site prior to the commencement of data collection). In my last three columns, I described some key roles...

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