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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? GWT doesn't give you page-level rank data. That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10.

  4. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. If you haven't been using any rich markup schema on your website, you're missing out on...