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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Ever wonder how much of your traffic was actual human visitors and how much of...

  2. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. At the very least, consider creating a social media friendly landing page that presents one simple...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Using a patent pending algorithm, Majestic have "categorized the whole web- not just by website, but every page and sub-domain as well". The table shows the source link (the 'news/newspaper site' on which it sits); the destination link (the target...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, if a user has completed one page of a sign-up flow, but hasn't submitted their responses, encourage a submission. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms...