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  1. What is SEM? Depends on Who You Ask

    Search Engine Land There are two posts on Search Engine Land that define SEM slightly differently. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  2. The Pros and Cons of Big Data Democratization

    Where do you and your organization land in the spectrum? As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this statement has been shared ad nauseam: digital marketers are...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    And raters are asked to determine whether a site should be considered a YMYL site as soon as they land on the page If someone is to land on your homepage, can they easily find your homepage in a single click?