In a land not so far away or so long ago, there were sites that had ads, lots of ads. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
Both have their merits, as you can see, despite the fact that I have starred a much greater percentage of SEOmoz's posts, Search Engine Watch and Search Engine Land are still much more visible websites within search results:
A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
And most importantly, will Spike Albrecht land a Twitter-initiated date with Kate Upton? It has finally come to a close with the University of Louisville Cardinals capturing the title over the University of Michigan Wolverines on Monday, April 8 in...
As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot on #Instagram. Does the saying "There's no such thing as bad...
What's more they van be highly relevant and defensible, since it's not easy to land expert writing gigs. Now, the importance of on-topic links and contextual relevancy is really nothing new. But it's statements like "relevance is the new PR...
Invariably, they would land on that professor's bio page, which listed office location, phone number, and hours. Do you measure bounces or a bounce rate for visitors to your website? Do you consider the metric good or bad?
Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land. If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called...
When you're a first-level connection of somebody and land on their LinkedIn profile page, you are presented with a list of five skills from that person’s profile and asked if that person has these certain skills.
Sure, there are impulse buys, but consumers would only land on a blog if they put a relevant query into Google and landed on one or they really like a certain blogger's style and want to get a second opinion.
Do you have a goal such as PDF downloads for which you cannot tell through standard tracking those who land on the PDF? Those new to SEO often want to base campaign success on surface value metrics such as rankings.
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...
Also pick keywords on which the business has something valuable to share because it is important that these visitors stay onsite once they land. On-site SEO discussions are typically dominated by technical debates about how search engines analyze...
Finally, Google just completely caved and gave advertisers the ‘rotate indefinity’ setting back, so freedom was restored and all was good in PPC land. It’s time to take a trip down memory lane to look at the winning and losing moments in online and...
I don’t want to stand on my bounce rate soapbox and preach to you that everything in this post is going to help you, so I’m approaching this from a more realistic standpoint; the items on this list are worth thinking about, and probably trying...
Consider what type of content your organization can create by asking how it can improve what current customers think of it, not what message it wants to try and land with the masses. This ideology is user-centric in that it presumes the...
The obvious upside includes providing videos that actually play when visitors land on the page, video content that can help the page at hand rank better, and possibly even yield video thumbnails in the SERPs.
Ensure that once the potential customer has decided to buy your product, it’s your website they land on to make that purchase. There’s lots of great ways you can go into detail on this, but before rushing into this, why not start off by just...
HitTail originated from blog land amongst a subset of web users who, from the beginning have been conceptualizing their own web marketing efforts in terms of relationships rather than links, and content rather than keywords.
