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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  2. What is SEM? Depends on Who You Ask

    Search Engine Land There are two posts on Search Engine Land that define SEM slightly differently. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.