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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Some brands are moving their sites to responsive, for example, but layering other type of mobile configurations on top such as dynamic...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    If, for example, your client has three main sectors (, retail, and nonprofit), then you can easily look at the results for each of those sectors in isolation. The quality of the content you create is influenced by the quality of the...

  3. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  4. Forget Big Content – Small Content Is Critical to Search Success

    Below you can see an example of one I made earlier and have started reverse engineering. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. Traditionally, the value in search advertising has always been centered on increases in click-through...