For example, you may want to set up initial requirements around anchor text distribution. Here is a quick example: As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
These lines have blurred so much, in fact, that most traditional journalism publications have blogs (example 1, example 2, example 3). For example, here is an excerpt from the Society of Professional Journalists Code of Ethics:
FBX, for example, doesn't have a built-in geo-targeting option. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX).
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
Example: Type in "best book ever written" and the first result is the Guardian's "The 100 greatest novels of all time: The list. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip.
For example, Cutts said if you have a page about Mount Everest's elevation, you wouldn't just put the words "Mount Everest elevation" – you'd want to use words like "how high is Mount Everest" because people are going to type that into the search...
For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Link example: lycoming.edu/careerServices/internships/default.aspx Link example: austincollege.edu/campus-life/career-services/career-exploration/
Limited Time”, for example Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy...
There is value in having, for example, ads at the bottom of a page," Luttrell said. For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it...
These are a good example of non-essential pages and should be removed to avoid indexing. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for...
Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by Patrick Garvin for the Boston Globe:
For example, instead of asking them to sign a contract, offer a free system audit. For example: One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper).
As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO," which means that she thinks her current SEO efforts are lacking resources. Example Primary Colors.
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Example: Let's say you're located in New York City, and your client is located in Sydney. Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa.
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...
For example, in 2012 the most popular question on Quora was…. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like...
Over time the most popular topics have changed as well; for example in 2011 Panda was a big concern. But have you ever thought which of those sites statistically provides the best content? Or have you ever wondered if what people on these sites...
The same is true for British firms operating in the US, for example. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the country.
