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  1. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. For example, a recent BrightEdge report highlighted how images and videos together...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    But with rich snippets, for example, webmasters are responsible for marking up their pages to have that information be included. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, make sure your landing pages provide rich information based on what users are searching for. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor keyword choices, a poorly designed website or some other factor that could...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.