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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Example: use "www.adgooroo.com" instead of "adgooroo.com. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition.

  2. Buy side attacks Isda early termination protocol

    Existing national resolution regimes - in the US, for example - already contain this so-called stay, but would only be effective if both counterparties were subject to US law. Lawyers and funds allege lack of consultation in crucial too-big-to-fail...

  3. SEC gives green light to Eaton Vance’s active ETMFs

    Investors may buy stock at NAV –$1 and sell at NAV +$1, for example, with all deals later being transacted around the end-of-day price as declared at the close of trading. US SEC exempts exchange-traded managed funds from disclosure protocols

  4. Hedge funds ‘cannot be too paranoid' on reputational risk

    Chat rooms, for example, often provide a treasure trove of information and juicy gossip that perpetrators in a dirty tricks campaign can use to discredit your company's reputation. Lawyer advises counter-strike against dirty tricks campaigns

  5. Smart beta indexes gain currency with Asian investors

    Spear is a good example of this; it has been particularly valuable for investors looking to hedge their Asian portfolio who were seeking an alternative from put options which have challenging liquidity in certain Asian markets or the Vix which...

  6. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    For example, if they are actively working on improving conversion rate, be sure to reinforce that the work you’re doing to optimize site speed can have a positive impact on conversion rates as well, so that project will provide additional help to...

  7. Nigel Wilson: industry must take lead in shaping new products

    He pointed to the success of pensions auto-enrolment in the UK as an example where soft compulsion had worked to boost individuals' personal savings, citing the 90% opt-in rate for the scheme. Engagement with policy-makers vital, says L we have to...