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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before Google released website call conversion tracking, I would usually recommend a third-party vendor from the list below. You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing...

  2. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Knowing multiple pages are ranking for the same term is third base. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence. Hummingbird was just the very small visible tip of a very large iceberg as Google...

  5. Could Bing Ever Overtake Google in Search?

    They recently bought Nokia for $7.2 billion, and sales of the Lumina phone set another record for the third quarter of 2013. I also remember how Google rose to their dominant position. I don't buy the "protect searchers privacy" deal as the reason...

  6. Converged Media in Marketing Starts With Breaking Down Silos

    On one hand, the manufacturer's website said, tell us what you want to buy, Forrester - but the offline sales experience reversed that position. These were among the questions raised by the Creating Campaigns that Count: The Impact of Converged...