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  1. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Facebook has strict rules about how contests can be used, which is why it's important to use a third party tool like Rafflecopter. If the links you build aren't doing any of that, they certainly aren't valuable for immediate business purposes, and...

  3. The Pros and Cons of Big Data Democratization

    Data sources range from anecdotal and trivial to scientifically precise, and span numerous systems both on premise, in the cloud, and property of third-party data providers. Usually many sources of data available at a user’s disposal due to looser...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Utilize non-Google search engine results, as well as third-party trend/insights tools. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level performance by combining...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. Channels in the Acquisition reports are rule-based groupings of the most-common sources of traffic, and include:

  6. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter doesn't disclose its data sources but Besthoff said some of it is third party, and some is independently gleaned from the web. InboundWriter released research findings in September that stated just 20 percent of a site's web content...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Citations from third-party apps like Yelp also help boost rank so your social strategy for your local business is critical here as well. Native to all Windows Mobile devices as well as Blackberry, Nokia, and Kindle, and available as a third party...