SEO News

Third Party Class Action

  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The longer the list here the better as these questions will supercharge your understanding of how you might go about structuring a world class CRO strategy for your site. Reviews: Reviews are great, third party review platforms like TrustPilot are...

  2. LinkedIn Hit With $5 Million Lawsuit Over Stolen Passwords

    Professional social network Linkedin faces a class action lawsuit from a user for failing to protect private data following a security breach that saw millions of its users' password compromised. We believe these claims are without merit, and we...

  3. The Decision-Making Funnel, Stage 3: Desire, Part 2

    They actually believe that their products really are the "world-class leader" in their category. Better yet, they can get the objective information from a trusted third party and feature the source prominently to lend extra credibility to their data.

  4. Rounding Up the Usual Click Fraud Suspects

    Google Sued for Ad Fraud; Another Class Action Settlement? Click fraud farmers – members of click farms, which are outsourced by an organization and paid to generate clicks on behalf of a third party.

  5. It's Time to See What's In the PPC Sausage

    Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, Search Engine Watch Invest in Proportion to the Problem "Warranted or not, a lot of us have a sneaking suspicion that you pocket more money from invalid clicks...

  6. Daily SearchCast, August 17, 2006: Hot Search Blogs; GoogleTalk Gets New Features; Filing Time For Yahoo Click Fraud Settlement; Beaming Up Google Engineers & More!

    Google launches free WiFi; GoogleTalk gets new features; Google Analytics opens to all; time to file in Yahoo's class action settlement on click fraud; Star Details of the Yahoo class action settlement have been posted at

  7. Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud

    Search Engine Watch has learned that Google has agreed to a $90 million settlement fund in the class action lawsuit filed by Postscript 5: To my knowledge, the only other settled class action lawsuit we've had involving a search engine to date...

  8. More On Click Fraud, The Lawsuit & The Need For Third Party Auditors

    After breaking the news yesterday of a potential class action lawsuit over click fraud against major search engines, the Wall Street Journal is back today with a look at the problem itself. I'd love to see the major search engines certify third...