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Third Party

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  1. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. I was part of the relocation effort and the number of decisions that had to be made to move...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before Google released website call conversion tracking, I would usually recommend a third-party vendor from the list below. You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to increased development workload and incomplete support by other search engines and third party web services.

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements. Think of it like someone you're trying to network with at a cocktail party; a little at a time is best.