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Third Parties

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  1. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. The original algo hit typically feels like a punch in the gut, with...

  3. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Companies that sell CPG do so through third parties like grocery stores, not usually direct to the consumer. Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Moreover, they primarily rely on third parties to sell their products, most often in a physical store. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Unfortunately, that situation is all too common, as businesses outsource SEO and aren’t tracking what those third parties are doing. The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and...