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  1. What is SEM? Depends on Who You Ask

    The inability of the industry to come to terms on a definitive understanding of what SEM really is has drawn unsuspecting victims into thinking they are getting something they are not. In the early 2000s, search engine marketing (SEM) was...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    This line of thinking is also the goal you want to articulate to the influencers in your circle. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Look at the actions in each phase, and start thinking about what you could do to reach them or sway them as they move through the funnel. Creating killer content won't do you any good if it's not something your users actually need.

  4. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Yes, it can take longer to build those links that are harder to get, but they're more likely to stand the test of time, so I would put a little bit of effort into thinking about how you get those hard links, not just how you get the fast links...

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. Rather than continuing to think predictable thoughts, generated automatically and identically in...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    So, you might be thinking, "yea, sure, if we had the same influence as CMI then maybe it would be that easy, but we're not. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media...