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  1. Pre-PPC Strategies For Launching a New Product

    If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who my market is. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies...

  3. PPC Management: Your Past, Present & Future

    And they aren't forward-thinking, large-scale strategic initiatives. The Future" in this instance is looking for those big forward-thinking ideas. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that page won't get indexed. Many terms are used within the search industry. These words all have very specific meanings when it comes...