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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  2. Last-Minute SEO - Here Come the Holidays!

    Start thinking what you can to build for next year that will bring some gains now and larger returns then, now. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Thinking Mobile In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers. In the afternoon, I attended a search session called...

  5. How to Optimize Your Content Strategy With Social Listening

    This type of thinking is applicable to almost all businesses. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your...