SEO News

Think Twice

  1. Bloomberg and UBS clash over Sef aggregation

    We would love to connect to that order book, Nathan, but I think there are some impartial access issues there. By aggregating Bloomberg and Tradeweb on the rates side, it's not clear what you get: you get the same pool of liquidity, only you get it...

  2. Deadline looms for Isda group on resolution protocol

    It meets roughly twice a week, and new drafts of the protocol are circulating regularly as the clock counts down towards the October deadline. Yes, they have lost the ability to close out and run, but do you really want the right to run on your...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And if it scares you, then think about what it does to a Panda with a smartphone. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent. That’s a smart thing to do, as deep Panda analysis is worth its...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If so, you probably want to think twice about removing it because, even though it may not have stellar engagement signals, it's still performing. Or maybe it's as simple as each time you read certain pieces of content on your site you think "this...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Whenever we act on the information from an attribution model we are always either: upweighting certain touchpoints that we think influenced people or downweighting those we think didn't. How about if the same touchpoint is used twice in a row?

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Bounce rates were approximately twice the website average.