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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Whenever we act on the information from an attribution model we are always either: upweighting certain touchpoints that we think influenced people or downweighting those we think didn't. How about if the same touchpoint is used twice in a row?

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Bounce rates were approximately twice the website average.

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    That means people that take the "I'll publish twice a week and see what happens" approach to content are going to be invisible. Long content has a higher perceived value: When someone sees a long post they automatically think "wow, this must have...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  5. Yelp Lawsuit Seeks Wages for Yelpers

    Jeung said she should be able to leave reviews for any company that is publicly listed on Yelp, but yet Yelp's actions are making Yelpers think twice before leaving a positive review for a company that has primarily negative reviews, as now you...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    The second company unfortunately took it on the chin, and twice. You wouldn’t think a Penguin can pack a combination punch, but it has in several situations I’ve analyzed recently (where companies reached out to me complaining of a Penguin 2.1 hit...

  7. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. Both lovers and haters responded in droves.