As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
I think we're still in the really early days of what we're doing and that's particularly true in mobile," Ebersman adds. Facebook's custom audience tool is also gaining traction with more than twice as many marketers using the feature from the...
Most publicists won't think twice about offering product for review if it means being able to report on more wins at the end of the day. And with the merging of these two forms of media, so too are product reviews showing up on digital publications...
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? When you think of the travel and tourism industry, you typically don't think of the most innovative content marketers.
In other words, there were twice as many assisted conversions as last interaction conversions! Think about that for a minute. In this case, paid search is generating more conversions from new visitors than from repeat visitors, and nearly twice as...
Average position is a mean average but the natural inclination is to think of it as a mode average. If you get twice as many impressions in position 5 than position 4, that will be reflected in the mean average.
Ever heard the saying “think twice before you speak? Well, I say “listen twice before you tweet! You’ll want to think of this plan as being continuous or cyclical, so you can repeat it once you’re done with the fourth step.
Visits to a site from a tweet with a photo link vs.a tweet without a photo link are the same even though a tweet with a photo spends twice as many advertising dollars. Make it relevant: Think of a photo as a preview of the tweet.
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
It’s really important to think about searcher intent and where they are in the product buying cycle when determining type of content to publish and which offer to promote. SEO landing pages, on the other hand, don't get as much press, which is odd...
So Santa Google, here's my list – please check it twice – this year I've been mostly nice. It seems, from observation that the teams within Google don’t work as closely as we would think they do. For me, what I really want to unwrap are a few gifts...
Do you think customers who type your website URL directly into their browser or arrive through a branded search and spend more per visit, or more often, than the average customer, just discovered you in that search?
I would advise anyone to think twice before you call yourself a content marketer and produce and distribute that infographic. As the media landscape grows, converges and Google forces SEO professionals and online marketers alike to re-think there...
You’ve tried once or twice, but you don’t think too much of that Display Network business. You live search. You breathe search. You eat negative keywords for lunch and cook up scrumptious ROIs for dinner.
Remember, companies pay big bucks for “voice of customer” surveys to learn what their customers think and want. The two campaigns with arrows next to them have a significant number of assisted conversions – more than twice as many assists as last...
I’ve audited dozens of accounts – we audit incoming business, clients who engage just our auditing/consultant services, and all full-service accounts (we audit all internally managed paid search accounts at least twice a year).
I would think twice before signing the dotted line for this card, but that’s just me. What do you think of Google’s credit card program for AdWords, will you be signing up? Earlier this week, Google extended the AdWords program that offers...
I had to hire twice as many as I actually needed, because 50 percent of the writers would flake out. It may require a new skill set and as I’ve learned, a fundamental shift in the way we think of writing.
Think of each image as the beginning of a series and gradually build out your coverage of the topic through photos or other images. Focus on your customers - record a video with fun facts about your customers: this percentage are local, this...
That question may appear a little trite, but think about it for a moment. It is based on the principle that all things are created twice. Habit 4: Think Win-Win Without understanding this principle, you may try to target keywords that you think...
