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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Specifically, sites employing deceptive or aggressive advertising are facing big problems Panda-wise. Again, think about the user and what will drive strong engagement. Always think about your users, where you are sending them, and what type of...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. Limit your celebration of big contracts and don’t fear the occasional drop in client revenue. There is no agency that doesn’t go through major peaks and...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully...

  5. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create a content piece that you know will resonate and be a big hit with their readers, it’s much harder for them to say no. This is how people write naturally to add value to the story, so think about the readers and what they want to...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And if it scares you, then think about what it does to a Panda with a smartphone. The big takeaway here is that you now understand how much mobile traffic Google is using to measure user engagement. They fire up Chrome or Firefox on their desktop...