Sales Lift Measurement Leveraging Big Data for Improved Insights However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
Avoid pixelated images and make sure the images aren't too big, too small, or too tall, and don't exceed 554 pixels. Instead, think about themes and events and create specialized boards that are specific to those themes or trends.
If you think about it, other than the big name guys you might not even know who some of your biggest competitors are. Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have...
This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products. But I think my favorite option is sending a "tech support package" to mom from Google's...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works...
Think About a Column The big key to this is to find sites where the editorial policy is highly respected and the search engine trust for the site is likely to be very high. This is one of the reasons to Aim High and Think About a Column.
These are BIG Numbers Ridiculously big numbers are hard to visualize. At Think Insights, there is some interesting new data on Gen C. In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has...
I think we're still in the really early days of what we're doing and that's particularly true in mobile," Ebersman adds. We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people...
Most publicists won't think twice about offering product for review if it means being able to report on more wins at the end of the day. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation...
I don't think it's a matter of percentages though," Barone said. We know there are less female speakers, but I don't think that's a result of gender bias," Gillette said. Reading, learning, and researching are the big three when it comes to...
And to build the audience, we need some big ticket items to attract the crowds. Think of it as SEO, all grown up. Remember, think of the core idea first and then decide upon the medium. Fact: As SEOs we have far more power than we realize.
I'm a big fan of Google's Coke vs.soda vs.pop survey. This seems like a big extra step, but this process will allow you to get internal buy-in for important things like layout, features, and calls-to-action.
If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content! As a result I would like to think there is something here for everyone.
And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it.
How this translates to ad dollars continues to be the big question, as it's inherently gated by context. Think: appointment scheduling for home services, coupons and offers for retail and restaurants, or eCommerce where it makes sense.
A big part of my job is to get involved in things that are not just incremental," said Page during the call. During the earnings call Page said the secret is to think of ads as information the public wants to see.
We saw awesome conversion rates in Q4 for toys, and I think the 360-degree images had a big part in that. Sometimes they show 3 products, sometimes they show 6, but within your average position going from 3.2 to 2.8, it can have a really big...
We had to actually think about every link and its accompanying anchor text. We started to think differently. Big brands and mom-and-pop shops alike got beaten down for all of their spammy backlinks. The industry's reputation affects all of us, and...
