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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Think of it like someone you're trying to network with at a cocktail party; a little at a time is best. It's a low-risk strategy that can yield big rewards. Showcase how you can add value - if you explain why you think your story will be helpful or...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    You aren't getting the big results you hoped for. While you're still in the content creation phase, think about all the different formats and ways your content could reach your audience: via blog post, podcast, infographic, video, SlideShare, and...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. Creating "big" is also expensive, and for the majority of businesses it is simply not...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. Do you think they'll block all of these artists...

  5. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. A single woman in her 20s who lives in a big city, blogs for a hobby, and never...