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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully...

  3. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create a content piece that you know will resonate and be a big hit with their readers, it’s much harder for them to say no. This is how people write naturally to add value to the story, so think about the readers and what they want to...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And if it scares you, then think about what it does to a Panda with a smartphone. The big takeaway here is that you now understand how much mobile traffic Google is using to measure user engagement. They fire up Chrome or Firefox on their desktop...

  6. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. I didn't even have to think. Other times, their experience with our product or service is satisfactory, but they can think of...

  7. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    Once again, this is a decision that impacts the search engine algorithm which is not some impartial mathematical representation of the truth but is already heavily manipulated by many big commercial and state actors from around the world (from...