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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? What do my friends think? If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. It's no secret that there have been a lot of changes in the SEO...

  4. Last-Minute SEO - Here Come the Holidays!

    Google is a domainer and registrar, which means they know things you won’t think about hiding. Those things you didn’t think about could get you burned in more than one place i.e.your main domain. You tell yourself, "Labor Day…Labor Day," then you...