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  1. SEO Is No One-Trick Pony

    But, what became clear to me this past week is that there are still many who think of SEO as a "quick fix" or consider it a "do this one thing, and you’ve done SEO. One question did strike me as something that I think too often is bantered in...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says she doesn’t think Amazon is even at that level of sophistication yet, "but that’s what they are working toward. When you think about what a personalized experience should be, it’s not knowing what I did in the past, it’s intuiting what...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response? The mobile mind shift has created a paradigm in which the understanding is that each individual...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    What tools are you using to help yourself think more like an analytical marketer? There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). This week, the Google Research team unveiled "structured snippets," which presents an additional...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Think about how the site functions, as a whole, and how it's helpful to user and brand. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Your reader is smarter than you think. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all...