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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Unfortunately for them they didn't think ahead and left it open for any city to be submitted. Step Outside the Company and Think By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    My point is that keywords are how people remember you, so you need to think more about how they reflect what you do rather than how much they're searched when choosing the right ones for you. Next, think about the type of query your keyword triggers.

  3. How to Create Great Content: Start by Creating Content for Yourself

    Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? This is because what often results from this kind of thinking is the kind of content we think has the potential to "go...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    When you're optimizing, stop and think about these points of integration. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them.