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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog – although very rarely updated (think less than once a month) – is a must read for anyone serious about CRO. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    More on what we think that means in a bit. Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance of headline, we think there are several key takeaways for marketers.

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Since I'm sure all you can think about now is singing cats, I've included a video below of a cat singing Bob Seger's "Old Time Rock N' Roll". Here's a scenario for you. You're watching television and see the most hilarious commercial about a...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    New Sessions to help you see if you're attracting the new audience you think you are. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Or maybe it's as simple as each time you read certain pieces of content on your site you think "this isn't very good. If so, you probably want to think twice about removing it because, even though it may not have stellar engagement signals, it's...