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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Think back to your childhood. What (if anything) do you think can be done to protect your site and keep Google from thieving your traffic? You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Think about it. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Do you think they'll block all of these artists' content, or are the independent labels blowing this out of proportion? YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Think with Google recently shared further information on how the simulations were conducted: What do you think of the results from Google's study on brand awareness? Traditionally, the value in search advertising has always been centered on...

  5. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. I think the most important thing for paid media practitioners...