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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance of headline, we think there are several key takeaways for marketers. Tell us in the comments if you see other trends...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Keep the things that work, and discard the tactics that don't. Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do...

  4. PPC Management Operations: The Ultimate Guide

    But in general, one of the first things you should do is check your accounts each day to see what happened yesterday. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. One of the key aspects of these businesses was, and still remains, the...

  6. Twitter Speak From @ to Z – Terms & Definitions

    The list of Twitter trends are topics that a large number of people are discussing on Twitter (usually things in the news). This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We applaud Google's shift in natural search from key words to the meaning of words, in relationship to one another. Being able to get that data back or find smarter ways to anticipate trends and topics would be something we would love to see in the...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can't look at referring keywords to try and discover what they were looking for, and how you can change things so that the next user can actually find it. There are some filters, so you can drill down things like web versus mobile.

  9. How to Build Your First Content Marketing Strategy

    There are a few key questions you should ask yourself when examining your content strategy or when determining that you need to get started with one altogether. You own a graphic design business and the last two articles you've written are highly...