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  1. PPC Management Operations: The Ultimate Guide

    But in general, one of the first things you should do is check your accounts each day to see what happened yesterday. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. One of the key aspects of these businesses was, and still remains, the...

  3. Twitter Speak From @ to Z – Terms & Definitions

    The list of Twitter trends are topics that a large number of people are discussing on Twitter (usually things in the news). This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We applaud Google's shift in natural search from key words to the meaning of words, in relationship to one another. Being able to get that data back or find smarter ways to anticipate trends and topics would be something we would love to see in the...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can't look at referring keywords to try and discover what they were looking for, and how you can change things so that the next user can actually find it. There are some filters, so you can drill down things like web versus mobile.

  6. How to Build Your First Content Marketing Strategy

    There are a few key questions you should ask yourself when examining your content strategy or when determining that you need to get started with one altogether. You own a graphic design business and the last two articles you've written are highly...

  7. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    AE: Anyone who wants to know the latest on emerging digital analytics trends, technologies and challenges. AE: There are so many choices in so many measurement fields that it's a challenge to even begin listing them without leaving out key players.

  8. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, provide one-click access to things such as phone number, location map or map and driving directions. Understanding what they are looking for (directions, menus, coupons) is key to the success of current and future campaigns.

  9. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Relating to your audience is key to getting the social word flowing and that means writing and communicating in a way that is appealing and passionate. The key is thinking outside the stock photography image box and get creative with user-generated...