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  1. Social Customer Service Secrets to Avoid Negative Search Results

    And change it to: Content is king only when your customer says it is. They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home. It’s a simple list of to-dos of things like "make a copy of your passport, pay all your...

  2. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. That simplicity doesn't change when you move them from their favorite social channel to your website.

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: The age report graph is one of the most visually exciting things in Google Analytics. You would have no idea whether you were reaching the...