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  1. Matt Cutts Extends Leave From Google Into 2015

    However, things may not be running quite as smoothly without Cutts in the mix. And while it may seem easy to quarterback things like this from a distance, I can state I feel no enmity. Matt Cutts stunned digital marketers when he announced that he...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive...

  3. Secret Sauce LoMo Tips for More PPC Sales

    One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local). Google is continually moving to an omni-channel presence, and with (almost) all things Google - you should, too.

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling. The great thing about workflow diagrams is that once...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. In my previous posts about Panda, I’ve hammered one important point over and over again.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #5: Do Not Try to Be All Things to All People! I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked...

  7. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. The search-marketing environment that we live, communicate, and work in...

  8. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer...

  9. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.