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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. In my previous posts about Panda, I’ve hammered one important point over and over again.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #5: Do Not Try to Be All Things to All People! I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked...

  3. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. The search-marketing environment that we live, communicate, and work in...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer...

  5. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  6. The Evolution of SERPs and User Behaviors

    This means things like: Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not...

  7. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  8. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. From more humble beginnings of White Hat SEOs touting...

  9. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which...