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  1. How to Make Your Keywords Fit Your Marketing Messaging

    conversations with the person next to you on an airplane, a keyword is one of the first things out of your mouth. Look for similar things that your company and these share, like: They're the biggest descriptor of your business, your self-identifier...

  2. SEO Game Change: Are You Setting the Right Expectations?

    A lot of things that used to work that aren't working anymore; things that used to be beneficial are becoming detrimental. Rankings losses could be caused by plenty of things. If you do a little research and get really honest with yourself, you'll...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...