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  1. Social Customer Service Secrets to Avoid Negative Search Results

    They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home. It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    All of these things are typical ways that companies go about marketing this type of content. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level...

  3. Last-Minute SEO - Here Come the Holidays!

    There are things you can do. Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Here are a few things you should consider … One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website. One of the first things I do when jumping into a Panda audit is to perform a search history analysis.