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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  2. What is SEM? Depends on Who You Ask

    Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Somehow people that love you and what you do gather together and say all kinds of nice things. Much is hyped about the value and "magic" of social media marketing. Right? Well, maybe, if you know how to get the right kinds of attention from other...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...