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  1. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Is this just a one-time thing, or is it an indicator of where Google is going with all content creators? YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. Last month I posted an article that looked at the relationship...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine. This year's theme was "If I could invent one thing to make the world a better place.