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  1. Learning to Carry Your SEO Baggage

    But sometimes, the hard thing now, is the right thing for your future. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us who we are now.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    There may be no such thing as a free lunch but surprisingly including the word "free" still works well in paid search. The important thing, no matter what advice you follow, is to test any changes to your ad copy and see what works for you.

  3. Buy side attacks Isda early termination protocol

    The whole thing is bizarre," says Lauri Goodwyn, counsel in the corporate finance group at Seward if a US bank is taken into resolution proceedings, its European or Asian clients and counterparties would be free to cut and run.

  4. Hedge funds ‘cannot be too paranoid' on reputational risk

    Staking out the enemy withinWhen it comes to deliberate reputation damage, there is no such thing as the usual suspects. Lawyer advises counter-strike against dirty tricks campaigns As every hedge fund manager knows, where there's money there's...

  5. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Search marketers could learn a thing or two from social gurus, too. Your peers can be great resources to help you better hone your craft. There are many disciplines within marketing, and as teams begin to collaborate more to drive cross-channel...

  6. Dealers fret over NSFR impact on equities

    I think derivatives are the thing where everyone is scratching their heads, saying: 'Have we really got much of anything here? Banks fear that a number of standard equity markets practices – ranging from futures hedging to short selling and IPO...

  7. Poor liquidity stalls long-dated Thai derivatives market

    This kind of thing can help develop the market, but it was a lot of work and it would be difficult to build a Thai baht wrapper and guarantee structure for every transaction on the market. However, insurers that operate on the local market, and...

  8. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. The beautiful thing about Google Analytics is that there is still a myriad of comparative views we can undertake.