Test One Thing at a Time The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Of those that do test, many do so in a haphazard...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. There's a reason for that.
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Fact: As SEOs we have far more power than we realize.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
And finally, he also made headlines by saying of Google Glass that talking to glasses is "the weirdest thing" and can be inappropriate. Enhanced campaigns get Google+ annotations and an upgrade center.
That's a bad thing to do. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.
Author Rank is another thing to consider. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your-head...
And that’s a good thing. The exciting thing about SEO is that is never stands still. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove...
In Kawasaki's famous book, "The Art of the Start" he mentions "Get Going" and "The hardest thing about getting started, is getting started" (p 10). You don't just post it to vacuum, you have to reach out, you have to find other people who are in...
The first thing I want to do is share my article collection. You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic...
I think the most important thing to say about our taxes is that we fully comply with the law and obviously, should the law change, we'll comply with that as well,” he said. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax...
It’s one thing to say that you have emailed 600 webmasters, but it's even better to include a link to a Google document that shows proof of those emails. If your website has received a manual penalty notice from Google, then your first step is to...
Why this is good for SEO: Having your site indexed is fundamentally the most important thing for you. One more thing I like to do is untick the month/year hierarchy setting. In September 2012, it was reported that WordPress powers 1 in 6 websites.
When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no, let's do another thing, and legal will say, actually we need to do something else.
Knowing you automatically have a mobile advertising strategy as part of your Facebook Page is an important thing that's resonating with SMBs," said Levy. The answer always surprises me in how short the list is.
The first thing to realize is that PLAs have moved from being a feeds-based system that you can optimize to an optimization-based system that leverages a feed. Ever since last year’s rollout of the new product listing ad (PLA) system from Google...
In fact, Meyer says, the closing of the Google Affiliate Network could be the best thing that happened to the latter group. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have...
GH: One thing I’ve learned is that shortcuts don't work in the long run. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
