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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    The other thing that I have been doing is making a list of every single m.biz site and sites that are similar to m.biz that I come across. I have been asked this frequently enough that I decided that an article on this topic would be useful to...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The most important thing that can be gleamed from this year's report is that the quality of links, content and signals are becoming more and more relevant with each passing year, Searchmetrics says. The study, which is focused solely on Google...

  4. Last-Minute SEO - Here Come the Holidays!

    The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a broader definition, so let’s call it "Website Visibility. It is not inherently a "bad" thing except to Google and in some...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The only thing we’ve lost permanently, Shults said, is the connection from keyword to conversions. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their...