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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do by the way). The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Watch out for three principal money-wasters: Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page:

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Then transactional keywords are about 10 percent of search volume.

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Stick to These and Watch Your CTR Soar. Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. Technical Search of Schema Is Valueless.