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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Watch out for three principal money-wasters: So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. But first, some context.

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. We visited brick-and-mortar flower shops to watch how buyers selected flowers. Shoppers tend to buy one bouquet at a time and we...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    But Search Engine Watch readers, don't fall for this misconception. In fact, blogs need to contain key pages that aren't a part of blog software packages. For example, since blog software was first invented, I have heard many search engine...