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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. We visited brick-and-mortar flower shops to watch how buyers selected flowers. Shoppers tend to buy one bouquet at a time and we...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    But Search Engine Watch readers, don't fall for this misconception. In fact, blogs need to contain key pages that aren't a part of blog software packages. For example, since blog software was first invented, I have heard many search engine...

  4. PPC Management Operations: The Ultimate Guide

    Watch for Good and Bad Performers Unless the client is used to making $10,000 per day and it dropped down to $1,000, it's likely part of the inconsistencies businesses sometimes see. But in general, one of the first things you should do is check...