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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Stick to These and Watch Your CTR Soar. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy.

  5. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    In a January 2014 article for Search Engine Watch, Chuck Price pointed out that RetailMeNot was backed by Google Ventures (GV), the venture capital arm of Google, which provides seed, venture and growth-stage funding to "the best companies,” the...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    If you have not yet seen the video, I encourage you to watch it now. As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no...