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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    In its report, BrightEdge outlines ways to choose the type of mobile configuration, and things to watch for during implementation. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It is programmed by Search Engine Watch and its parent company, Incisive Media, in association with SEMPO. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  6. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. But in order to use PPC to ask and answer questions about...